The Main Barn at WinMock with its rounded red roof, seen through the trees

Our story

Something familiar. Something new.

The estate

A landmark that never stopped working.

Fewer than one in ten properties on the National Register are listed individually. WinMock is one of them, and it still does what it was built for: bringing people to the land.

The Loft, empty, in December 2009 before restoration — The Loft in December 2009, before the restoration.

1924–1933
A gentleman’s dairy
S. Clay Williams, president of R.J. Reynolds Tobacco, builds a country retreat on rolling land along the Yadkin River, between Winston-Salem and Mocksville. Its dairy barn is 180 feet long.
The dairy years
Red Poll cattle
Win-Mock Farm Dairy grows into one of the largest dairies in North Carolina, with one of the best Red Poll herds in the country.
2009
Empty barns
The farm stands vacant. Sterling Events Group, producers of conferences from Scottish castles to Alpine villas, sees what it could be.
2010
Restored, and listed
Sterling restores the buildings and installs modern technical infrastructure. In December the barn is individually listed on the National Register of Historic Places.
2011
Doors open
WinMock hosts its first events. Partners such as the Triad Business Journal have returned every year since.
Today
One team, three kinds of event
Weddings, corporate conferences and celebrations, each with its own dedicated team, and 5.0 from 133 couples on The Knot.

Our team

The part couples review most.

Out of everything at WinMock, our staff get the most rave reviews. They work in teams dedicated to each kind of event, so the people who plan yours know it inside out.

Wayne
Owner
Nearly 30 years producing events around the world. When he first saw WinMock he set out to bring together the best of every venue he had worked in.
Sarah
Director of Sales & Marketing
More than 14 years in hospitality, and a gift for turning a couple’s ideas into a plan.
Bill
Director of Corporate & Non-profit Sales
26 years as co-owner of The Golden Apple. A chef’s knowledge of food, drink and events, now for companies and causes.
Jennifer
Director of Operations
Over 25 years in events, from behind-the-scenes coordination to the moment guests arrive.
Hailey
Director of Operations
Five years running corporate and social events, known for precision and a smile on the busiest day.
Jim
Director of Facilities
At WinMock since 2013, now caring for the barns so their heritage lasts for generations.
Pam
Operations Manager
Thirteen years with Sterling, across corporate events and weddings, and many returning clients.
Sydney
Venue Sales & Coordination Manager
A background in floral design and event coordination, with a hospitality degree from UNCG.
Reagan
Sales Manager
Hospitality degree from East Carolina University, with a focus on conventions and special events.
Aly
Senior Venue Coordinator
From operations to meetings to weddings: she knows every corner of how an event comes together.
Madi
Venue Coordinator
Hospitality and tourism graduate of Western Carolina University, and a calm presence for every couple.
Hattie
Marketing & Communications Coordinator
Appalachian State communications graduate who tells WinMock’s stories, including the journal.